Which Brands Hold Their Value Best? Top 10 Strongest Retainers
Data Sources
Depreciation slopes based on Marktplaats.nl listings (June 29, 2025)
Executive Summary
Not all cars lose value at the same pace. Some brands demonstrate remarkable price stability over time and mileage, making them stand out in the Dutch secondhand market. This report, based on listings from Marktplaats.nl, highlights the brands with the strongest value retention, measured by their lowest depreciation rates per 1,000 km driven averaged across all the models found on maarkplaats.
If you're looking to minimize loss on resale or find cars that keep their worth longer, these are the brands to watch.
Key Highlights
- #1 Daewoo: ~€-1.7 / 1,000 km
- #2 BYD: ~€-2.9 / 1,000 km
- #3 Suzuki: ~€-6.3 / 1,000 km
- #4 Ford: ~€-10.9 / 1,000 km
- #5 Mitsubishi: ~€-14.6 / 1,000 km
- #6 Chevrolet: ~€-66.3 / 1,000 km
- #7 Renault: ~€-35.7 / 1,000 km
- #8 Toyota: ~€-75.7 / 1,000 km
- #9 Dacia: ~€-88.4 / 1,000 km
- #10 Alfa Romeo: ~€-92.7 / 1,000 km
Interpretation
Daewoo and BYD top the chart with the lowest depreciation per kilometer, showing strong value retention relative to their usage. While these brands have fewer listings and should be interpreted cautiously, the early signals are promising for budget-conscious buyers.
Suzuki, Ford, and Mitsubishi represent accessible and established brands that hold their value better than many competitors. Their low depreciation per 1,000 km makes them appealing to both long-term owners and those planning future resale.
Surprisingly, brands like Toyota, often praised for reliability, rank lower in value retention in this dataset. This may reflect a saturated market or pricing pressure on specific models.
At the bottom of the list, Alfa Romeo and Dacia show steeper value losses — a consideration for those looking for long-term ownership economics.
Market Insight
Depreciation is affected by more than age and mileage. Factors such as reliability perception, model turnover, supply volume, and consumer demand all shape how well a car retains its value.
Buyers aiming for long-term financial efficiency may find better value in brands with stable depreciation curves, such as Suzuki, Ford, and Mitsubishi — which offer both widespread availability and strong price resilience.
Methodology
- Data Source: Car listings from Marktplaats.nl
- Metric: Linear regression slope in €/1,000 km
- Sample Filters: Models with fewer than 15 listings or labeled 'overige modellen' were excluded
- Date Collected: June 29, 2025
- Image Source: Value retention analysis plotted by Drive Dutch
Final Thoughts
Choosing a brand with good value retention can have a significant impact on your total cost of ownership. Whether you're a first-time buyer or planning a strategic purchase, understanding these trends helps you make smarter decisions.
Explore more insights and visual breakdowns at our secondhand car analytics page.
Disclaimer: This analysis is based on Drive Dutch statistics collected from Marktplaats.nl listings. Not all brands on the secondhand market are included and based on the brands tracked by DriveDutch. These figures reflect listing prices, not finalized sale values.