Luxury and Premium Brands That Lose Value Fastest
Data Sources
Depreciation slopes based on Marktplaats.nl listings (June 29, 2025)
Executive Summary
Depreciation can be especially steep among premium and luxury vehicles — and our analysis of Dutch listings from Marktplaats.nl confirms it. In this report, we spotlight the top 10 brands with the fastest loss in resale value, measured in €/1,000 km.
These figures reflect how much value each vehicle loses with added mileage, offering essential insight for both luxury buyers and resellers.
Key Highlights
- #1 Lamborghini: ~€-976 / 1,000 km
- #2 Bentley: ~€-873 / 1,000 km
- #3 Porsche: ~€-491 / 1,000 km
- #4 Cadillac: ~€-314 / 1,000 km
- #5 Volkswagen: ~€-214 / 1,000 km
- #6 Mercedes-Benz: ~€-229 / 1,000 km
- #7 BMW: ~€-197 / 1,000 km
- #8 Audi: ~€-168 / 1,000 km
- #9 Mini: ~€-134 / 1,000 km
- #10 Nissan: ~€-127 / 1,000 km
Interpretation
Lamborghini and Bentley sit at the top of the depreciation scale, losing nearly €1,000 per 1,000 km driven. This underscores a familiar trend in high-end automotive markets: ultra-premium cars tend to shed value rapidly, often due to limited buyer pools, high maintenance costs, and rapid model obsolescence.
Porsche and Cadillac follow suit with significant losses, while mainstream premium brands like Mercedes-Benz, BMW, and Audi also feature prominently — highlighting that prestige doesn’t necessarily equate to retained value.
Despite their mass-market presence, brands like Volkswagen and Nissan also experience notable depreciation, likely driven by oversupply or pricing pressure in specific segments.
Market Insight
Depreciation is especially relevant in the luxury segment, where high initial prices may mask long-term ownership costs. Buyers considering brands like Lamborghini, Bentley, and Porsche should be mindful of how quickly these vehicles lose resale value — particularly when compared to lower-depreciating marques.
Meanwhile, higher listing volumes for Mercedes-Benz, BMW, and Audi lend more confidence to their depreciation trends, suggesting their pricing curves are reliable indicators of market behavior.
Methodology
- Data Source: Car listings from Marktplaats.nl
- Metric: Linear regression slope in €/1,000 km
- Sample Filters: Models with fewer than 15 listings or labeled 'overige modellen' were excluded
- Date Collected: June 29, 2025
- Image Source: Depreciation analysis chart created by Drive Dutch
Final Thoughts
Luxury cars may offer performance, prestige, and status — but value retention is not always part of the package. Understanding which brands depreciate the fastest is key to making financially sound decisions in the premium market.
Explore further insights and in-depth brand comparisons on our secondhand car analytics page.
Disclaimer: This report is based on listing data and reflects asking prices, not final sale values. Brands with insufficient data were excluded for accuracy.